DKNY Golden Delicious Game

Online promotion for DKNY used to drive & engage fans as well as increase online registrations around the launch of a new fragrance in the DKNY Be Delicious range. This promotion ran online & offline - we set up in-store trees that shoppers could interact with, receiving scratch card style apples which were instant win or drivers to the online game. Replicated online users coud log in and 'pick' an apple which could also be instant win. Responsible as part of the concept & delivery team, executing the final designs and the tree built using Action Script 3.

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